For this project we were given a list of companies which required re-branding. I got a company called Master Bubble whose identity was seriously flawed. They claimed to be both traditional and reliable, the gum company that has been around forever. This was a great concept if they wished to market to an older age group, but their other claim was to have the biggest bubbles, which i felt spoke to a younger market. In order to make big decisions such as this regarding the direction of a company I would have had to do some market research but since the assignment was flexible I decided that, Fresh minty long lasting gum was for adults, but gooey big bubble gum was for kids, therefore I would go in that direction instead.
The first thing i did was pull up kuler and come up with a color scheme:
I chose these colors because they defined the three things i felt this company needed which was: BOLD/EXCITING and FUN.
I also went ahead and changed the name, out with the old and in with the new. The new brand would be Spy Bubble and the focus would be making the bubble gum fun and marketable to kids. We would take the "Big Bubbles" and make the gum larger than life, any good spies aid while on secret missions. The abilities of the gum could be brainstormed for commercials but off the top of the head. It could be applied to your shoes and enable you to walk up walls, or blow a bubble and be lifted away...just fun stuff for kids imaginations.
